EVENTS MARKETING MANAGER: PROFESSIONAL TRIATHLETES ORGANISATIONS (PTO)
About the Role
The Professional Triathletes Organisation (PTO) is seeking an experienced Events Marketing Manager to lead the marketing strategy and execution for a global portfolio of PTO events. This maternity cover role focuses on driving age group registrations, increasing spectator attendance, and growing merchandise sales within the mass participation space.
In addition to campaign leadership, the role will serve as the primary account lead for key federation and marketing partnership relationships, including national governing bodies, regional federations, and local organising committees (LOCs). The successful candidate will be responsible for delivering shared success across complex stakeholder groups with professionalism, clarity and precision.
This position is a 12-month fixed-term contract and is based at PTO’s London Canary Wharf office, with flexibility for hybrid working.
Key Responsibilities
Campaign Leadership
Lead marketing strategy, planning and delivery for 2–4 global PTO events.
Oversee integrated campaigns across digital, CRM, content, grassroots and paid media.
Manage the full event registration journey, including platform performance, UX, customer flows, and participant communications.
Brief and guide content development across organic/paid social, web, and email — including community storytelling and athlete-led narratives.
Partnership & Account Management
Act as the primary marketing contact for federations, LOCs, and commercial partners.
Build strong relationships and deliver collaborative planning aligned with shared objectives.
Coordinate deliverables, timelines and regular communications to ensure alignment and maximise impact.
Media & Channel Execution
Plan and activate paid social and search campaigns in partnership with agencies (e.g., Two Circles).
Manage third-party marketing relationships, including influencers, athlete channels, affiliate partners and regional promoters.
Performance & Reporting
Lead campaign reporting and performance analysis, including registrations, CPA, engagement and conversion rates.
Implement data-led optimisations across all channels.
Develop and execute participant retention strategies year-round.
Candidate Profile
Essential Experience & Skills
Proven marketing experience in sports, events, or ticketing — ideally in fast-paced, growth-driven environments.
Strong background in managing complex stakeholder partnerships, including federations or sponsors.
In-depth understanding of event marketing tactics across digital, CRM, performance media, content and influencer channels.
Demonstrated ability to deliver shared success for internal and external partners.
Excellent project management skills and ability to work across multiple concurrent workstreams.
Strong communicator and relationship builder with a collaborative mindset.
Detail-oriented, data-literate, and creatively driven.
Confident working autonomously within a small, agile team.
Passionate about community-driven sports and building global event audiences.
What PTO Offers
The opportunity to help reshape the sport of triathlon on a global stage.
Flat working structure and a fast-paced, impact-driven culture.
25 days holiday plus a Christmas break.
Flexible working model.
Enhanced parental leave.
Company share option scheme.
Free/discounted T100 event entries for employees, friends and family.
Complimentary snacks, drinks, gym classes, open water swim credits, and more.
PTO Values: Living on the EDGE
Entrepreneur at Heart – Operates with a founder’s mindset, taking ownership and pushing boundaries to drive results.
Dynamic Innovator – Thrives in fast-moving environments and embraces change.
Growth Mindset – Views challenges as opportunities and grows from every setback.
Equality of Voice – Collaborates with purpose, bringing energy, ideas and inclusivity to every interaction.
Inclusive Hiring
PTO is committed to fostering a diverse and inclusive workplace. The organisation values the power of different perspectives and actively encourages applications from candidates of all backgrounds, including those underrepresented in sport and tech. PTO is proud to be an equal opportunity employer and is dedicated to providing a workplace free from discrimination where everyone can thrive.
Apply Now
Candidates passionate about event marketing and building global communities around sport are encouraged to apply. PTO looks forward to welcoming a dynamic and talented professional to the team.
