Freelance Social Media Content Creator: NFL ACADEMY
About the job
Job Title: Freelance Social Media Content Creator
Organisation: NFL Academy
Location: In or near Loughborough (travel costs not covered)
Contract Type: Freelance, paid per day (rate to be agreed)
Working Hours: Variable – includes training sessions, matchdays, and occasional evenings/weekends
Reporting To: NFL Academy Social & Marketing Team
Role Overview:
Working closely with the social media and marketing team, you will attend events, training sessions, and games to create, edit, and post platform-native content. You’ll bring energy, creativity, and a content-obsessed mindset to every shoot and post.
Key Responsibilities:
Attend training sessions, games, and events to capture high-quality social-first content (photo and video)
Ideate and pitch creative concepts for Reels, TikToks, Stories, and posts across platforms
Create, edit, and publish platform-native content optimised for Instagram, TikTok, and X
Write engaging, on-brand captions and assist with post scheduling
React quickly to key moments on the ground, capturing both standout and behind-the-scenes content
Ensure all content aligns with NFL Academy tone, branding, and safeguarding protocols
Work closely with the NFL Academy’s social media lead and key external partners
KNOWLEDGE & EXPERIENCE:
Essential
Strong understanding of what drives engagement on Instagram, TikTok, and X
Confident in content capture on both mobile and DSLR cameras
Proficient in vertical video editing, with a focus on speed and platform-specific engagement
Comfortable using tools like CapCut, Lightroom, Photoshop, Premiere Pro, or Final Cut
Able to work independently and proactively during shoots
Based near Loughborough, with short-notice availability
Desirable
Experience creating content for youth or grassroots sports programmes
Passionate about sport, youth development, and storytelling
Student or recent graduate from Loughborough College/University (or equivalent)
Knowledge of American football or willingness to immerse yourself in the sport's culture
SKILLS:
Excellent written and verbal communication skills
Confident presenting content ideas and receiving creative feedback
Strong editorial judgement and creative instincts
Highly organised with the ability to meet deadlines under pressure
Flexible, self-motivated, and client-focused
Keen interest in digital content and social media trends
Willingness to learn and continuously improve
WORKING CONDITIONS
Freelance position, paid per day (rate negotiable)
Required to attend in-person events and sessions in Loughborough
Must use own camera/phone/editing equipment (access to tools/software can be discussed)
Evening/weekend availability may be required depending on events and matchdays
Quick turnaround of content expected, especially for time-sensitive social posts
Close collaboration with NFL Academy team, but must be self-sufficient on shoot days
All content must comply with NFL Academy safeguarding and brand guidelines
How to Apply:
Please follow the link below to apply.
