EVENT REGISTRATION

MOJOE ATHLETE ENTREPRENEUR EVENT

(MCR, 10.9.2025)

BE PART OF THE FIRST NORTH-WEST ATHLETE-EXCLUSIVE ENTREPRENEURSHIP EVENT

Join us for our inaugural Athlete Entrepreneur Event in Manchester on 10th September, 5–10pm at Bruntwood’s state-of-the-art Blackfriars House.

Discover just how easy it can be to launch your own business with hands-on workshops built specifically for elite athletes. Hear from athlete founders who’ve been there and done it, get practical tips on personal branding and investments, and take part in exclusive networking with local investors and industry leaders.

Whether you’re ready to launch or just want to explore the world of entrepreneurship, this is your chance to connect, learn and grow.

Reserve your spot via the form below - space is limited!

The Line-Up

  • Luther spent 18 years at the top of professional rugby, earning 15 England caps and playing a pivotal role in Northampton Saints’ Premiership-winning squad. Since leaving the game behind in 2022, he has transferred his elite sporting experience into practical leadership tools for teams and individuals.

    At the event, Luther will deliver a powerful talk on the concept of ‘Failing Fast,’ drawing from his sporting career and business journey. His insights will be highly relevant for athletes looking to overcome fear, build resilience and embrace the entrepreneurial challenges that lie ahead.

  • Alex is a leader in Mixed Reality and AI, with a career spanning Formula 1 at McLaren and Microsoft, where he served as UK Metaverse Lead, before joining the Microsoft Innovation Hub. He will deliver an introduction to AI for athletes, sharing practical tips and tools, and demonstrating how athletes can leverage the latest AI technologies to launch and scale their businesses in efficient and cost-effective ways - taking the fear out of the topic and showing how AI can be an enabler for their next chapter.

  • Kevin’s impressive 15-year playing career spanned more than 300 professional games across France and England, with highlights including 15 caps for France and competing at the 2013 Rugby League World Cup. 

    Since retiring from professional rugby, he has transitioned into business development at Catapult, where he helps bring athlete-tracking technologies to teams within French-speaking countries.

    At the event, Kevin will share his unique journey from elite-level sport to business, reflecting on overcoming setbacks, learning new skills and finding fulfilment in life after rugby. His story of resilience, adaptability and continuous learning offers valuable insights for athletes navigating career transition and ventures beyond the field.

  • Rich brings more than ten years of experience at the forefront of sports marketing, having held leadership positions at organisations such as Manchester United, New Balance Football, Social Chain and the INEOS Grenadiers Cycling Team.

    At the event, Rich will explore the power of audience monetisation and the importance of owning first-party data, challenging those in attendance to rethink how they use social media, grow audiences, and convert fans into customers. Rich will share the practical ways his agency is already supporting athletes - such as through newsletters - highlighting how thinking of yourself as a business, not just as an athlete, can unlock new opportunities for life after sport.

FAQ’S

    • 5:00–5:30pm | Arrival & Registration

    • 5:30–6:00pm | Fail Fast - Luther Burrell, Former England Rugby International & Entrepreneur

    • 6:00-6:30pm | Leveraging AI - Alex Karim, AI Architect at Microsoft

    • 6:30 - 7:00pm | Break for Networking & Nibbles

    • 7:00–7:45pm | Athlete Panel: Q&A with James Weir, Ntumba Massanka, Tom Holmes, Herve Pepe and Emmelia Powell

    • 7:45–8:15pm | The Power of Your Network - Rich Johnson, Co-Founder of End Product

    • 8:15–9pm | Closing Fireside Chat with former France Rugby International Kevin Larroyer and Networking

  • No, this is a free and exclusive event.

  • No, it is strictly one ticket per attendee. Anyone else who would like to attend will need to register seperately.

  • No, it is strictly one ticket per attendee. Anyone else who would like to attend will need to register seperately.

  • The Athlete Entrepreneur Event is intentionally designed just for current and former athletes to ensure a safe, supportive environment where real conversations can happen. We want every attendee to feel comfortable expressing themselves, sharing challenges, and exploring new business ideas with people who genuinely understand the unique journey of being an athlete.

    By making this event exclusive, we can tailor every session, workshop, and networking opportunity to fit the specific experiences, needs and strengths that athletes bring to the table. We believe this focus allows for deeper connections, more relevant advice, and a sense of community that comes from being surrounded by peers with similar backgrounds.

  • Yes - nibbles and hot & cold beverages will be provided at 7:30 pm, ahead of our flagship keynote.

  • Smart Casual.

  • For those driving, there is a car park adjacent to the venue - Deansgate Car Park, Blackfriars Street, Manchester, M3 1AZ.

    For those travelling via train, the closest train station to the venue is Manchester Victoria, which is approximately a 9-minute walk (0.4 miles) away. Alternatively, Deansgate Station is about a 16-minute walk away, while Manchester Piccadilly is about a 19-minute walk away.

  • Please email info@joinmojoe.com, and a member of the team will be in touch to answer any queries or requests.