DIRECTOR OF MARKETING , REVENUE & FAN EXPERIENCE: MANCHESTER CITY F.C
About the job
Job Title: Director of Marketing, Revenue & Fan Experience
Department: Manchester City Women – Marketing & Fan Engagement
Location: Manchester, UK (Etihad Campus / Joie Stadium)
Contract Type: Full-time, Permanent
Opening Date: 29 August 2025
Closing Date: 9 September 2025
ROLE OVERVIEW:
The Director of Marketing, Revenue & Fan Experience will join the Manchester City Women Leadership Team as a key strategic figure. The role is responsible for defining and delivering integrated marketing, commercial, and fan engagement strategies, ensuring financial sustainability, brand growth, and world-class fan-first experiences both locally and globally.
This role requires a leader who combines creativity with commercial acumen, capable of building inclusive supporter experiences while driving measurable revenue performance.
Key Responsibilities:
Strategic Leadership
Define and deliver an integrated marketing, fan engagement, and revenue strategy aligned with long-term club objectives.
Serve as a senior leader within the Manchester City Women Leadership Team.
Act as brand guardian, ensuring consistency, inclusivity, and cultural resonance.
Foster a culture of innovation, collaboration, and continuous improvement.
Brand & Marketing
Lead multi-channel marketing campaigns to drive awareness, ticket sales, and digital engagement.
Oversee brand positioning, storytelling, and tone of voice across platforms.
Direct CRM, data strategy, and personalisation tools to grow audiences.
Partner with communications and content teams to deliver impactful narratives.
Work with commercial partnerships to activate campaigns that deepen fan connection.
Matchday Revenue & Commercial Growth
Own the matchday P&L, overseeing ticketing, hospitality, concessions, retail, and licensing.
Lead pricing, bundling, and promotional strategies for season tickets and memberships.
Collaborate with stadium development teams to optimise capacity and revenue opportunities.
Drive new commercial opportunities through fan events, memberships, and digital products.
Use data and insights to evaluate performance and deliver measurable growth.
Fan Engagement & Experience
Embed supporter voice into decision-making, ensuring inclusivity and accessibility.
Lead the design and delivery of world-class matchday and non-matchday experiences.
Oversee the end-to-end fan journey, enhancing loyalty and community.
Establish fan engagement programmes (forums, loyalty schemes, surveys).
Represent the club at fixtures, events, and supporter activities.
Insights, Innovation & Performance
Commission and analyse fan research, NPS, and commercial data.
Introduce innovative technologies and best practices from sport and entertainment.
Set and track KPIs across marketing, commercial, and fan engagement.
Drive pilot projects and test-and-learn initiatives to improve satisfaction and revenue.
WHAT ARE WE LOOKING FOR:
Senior leadership experience in marketing, commercial, or fan experience roles (sport, entertainment, fashion, hospitality, retail, etc).
Strong track record of driving P&L performance, audience growth, and fan engagement.
Expertise in integrated marketing, CRM, and digital platforms.
Knowledge of stadium or large-scale event operations.
Proven ability to manage global fan engagement programmes.
Strong stakeholder management and leadership skills.
Commercial acumen with the ability to translate data into action.
Familiarity with accessibility, safety, and inclusion principles.
Experience in women’s sport or awareness of the WSL landscape is desirable.
Willingness to work evenings and weekends in line with the fixture calendar.
How to Apply:
📝 Apply online via the button below.
